Find Your Niche
The first is to go to Word Tracker and search for keywords in a specific market. For instance, say you are interested in dogs and do a search for that keyword.
1. dogs
2. dog
3. canine
4. breed
5. pets
6. training
7. puppy
8. puppies
9. pet
10. dachshund
11. shepherd
12. veterinary
13. collie
14. wheels
15. doggon
Here is what you will find with the free trial version (one time, limited keywords and keyword phrases).
I then clicked on training and here are the results:
dog training
puppy training
were the only two relevant keywords. I chose dog and pupply training to be put in 'basket' and got these results:
dog training 2673
puppy training 1202
So for the last month this is how many searches were performed.
Then going on you get more detailed info, like KEI (The KEI compares the Count result (number of times a keyword has appeared in our data with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign).
"puppy training" KEI: 53.923 Count: 1202 24 Hrs: 240 Competing: 26794
"dog training" KEI: 36.212 Count: 2673 24 Hrs: 533 Competing: 197311
So you can see that there is a lot of competition for a relatively small number of
searches for these two keywords. I would look for something else to market.
Maybe, dog clothes or attack dogs...put the creative thinking cap on :o)
Good News! Now there is new software that will short cut this tedious task and almost ensure your success!

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